Put your brand where the fans already are.

Brands Crest books sponsorships on five YouTube channels with about 3 million subscribers between them, most of them in the US and UK. Tell me what you're promoting and roughly what you'd like to spend, and I'll come back with the creators that fit and what it would cost.

Get in touch Or email [email protected] directly.

1.6M subscribers on Lynix 1M on GrammaCrackers 1.5M views on the biggest upload this year 90% of viewers in the US and UK

Recent videos

Real uploads from the channels. Click one to watch it on YouTube.

The channels

These are the five channels I work with directly. Numbers are from their public YouTube pages in November 2026.

GrammaCrackers

An 82 year old grandma who plays Minecraft and whatever horror games her viewers dare her to try. Her channel was picked up by GamesRadar+, AOL, IBTimes UK, Upworthy and local TV news around the country, and her audience skews broader and more family than a typical gaming channel.

1Msubscribers

200K to 430Kviews on most videos

Lynix

Minecraft horror and comedy built around custom mods. Uploads are bigger productions, a couple a month, and three of them crossed a million views in the past year. If you want your product built into the game itself, this is the channel for it.

1.6Msubscribers

150K to 1M+views on most videos

Lonox

Posts long videos two or three times a week, which makes it the easiest place to run a sponsor read every week for a month or longer.

211Ksubscribers

40K to 145Kviews on most videos

The Good Boys

A group of friends who live together and film challenges, taste tests and hotel stays. They spent a stretch in France and are living in London right now. It's the one channel here that isn't Minecraft, so it's the natural fit for food, drink and everyday products. They're also up for a bigger kind of deal, where a brand sponsors a stay in a new country and shows up in every video filmed there.

186Ksubscribers

115K to 330Kviews on most videos

Cherry

The smallest channel here and the cheapest way to try YouTube out. Most videos do 10K to 80K, and a few have gone past 100K, one of them to 239K.

25Ksubscribers

10K to 240Kviews on most videos

You're not limited to these five. If your campaign needs more reach or a different kind of audience, I'll find other creators who suit it, handle the negotiating, and keep it all under one agreement with you.

What a budget gets you

You don't need to arrive knowing which channels you want. Give me a number and a goal and I'll put together a plan. A few examples of how that usually looks:

A single integration on Cherry or Lonox is a low cost test. You'll find out within a week whether the audience clicks on your link.

One sponsored video on Lynix or GrammaCrackers puts you in front of a few hundred thousand people, sometimes a lot more if the video takes off. Food and drink brands usually start with The Good Boys, since taste tests are a big part of what they film.

If all five channels run your read in the same week, you're looking at roughly 850,000 views from one round of uploads. Repeat that over a month, add a few more creators, and the numbers keep going up from there.

Pricing depends on the channel, the format and how long the read is. I'll give you real numbers once I know what you need.

850Kviews, roughly, when all five channels post once

2 to 4weeks from the first email to a video going live

$0minimum. Start with one video if you want.

Who's watching

About 70% of views come from the United States, around 20% from the UK, and the remaining 10% is spread mostly across Eastern Europe and Asia.

US 70% UK 20% 10%

Share of views across the channels.

For a sense of scale, 3 million subscribers is a little more than the population of Chicago. Most of these viewers watch long videos, often 20 to 40 minutes, so a read in the middle of one gets seen.

90%US and UK, the two markets most sponsors are trying to reach

A note from Jaime

I run Brands Crest myself. The person who answers your email is the same person who talks to the creators, checks the script and sends you the results when it's over.

I know these channels and their audiences well, which means I can usually tell you quickly whether your product will land with them. If I don't think it's a fit, I'll say so.

And if you've never sponsored a YouTuber before, that's fine. Plenty of brands haven't, and I'm happy to walk you through how it works.

JaimeBrands Crest, Arizona

Questions brands usually ask

Do we see the video before it goes up?

Yes. You'll get talking points up front and the cut before it's published. The creator writes the read in their own words, which is a big part of why their viewers pay attention to it.

How do we know if it worked?

Each creator gets a link or code of their own. After the campaign I'll send you views and clicks for every video.

What kinds of brands do you take?

Games, apps, software, PC hardware and gear, snacks, toys, apparel and plenty else. Gambling and adult products are off the table.

Can we book a creator who isn't listed?

Yes, tell me who you have in mind or what audience you're after and I'll reach out for you.

How are sponsorships disclosed?

Every sponsored video is marked as paid promotion on YouTube and the creator says it out loud, which is what the FTC's Endorsement Guides and the UK's advertising rules require. Viewers are used to it, and it doesn't hurt results.

Can we lock out competitors?

For ongoing campaigns we can agree that the creators won't run a competing brand while yours is live.

Get in touch

Send a few lines about what you're promoting and when. I'll reply within a business day or two.

[email protected]

Brands Crest is based in Arizona and works with brands anywhere.